Qantas Business Rewards Qantas is launching a new loyalty program aimed at small to medium-sized firms (SMEs), with members of Qantas Business Rewards likely to range from sole traders to people with several hundred employees.The new program is an evolution of the existing Aquire initiative, which has grown to over 125,000 members since launching in 2014. It adds several new features, including earning Qantas Points from the first dollar spent and the ability to increase your earn rate by flying more, with three levels of membership opening up bigger opportunities to earn and access significant savings on future bookings.Under Qantas Business Rewards, when an employee flies on Qantas for work, their business earns Qantas Points. This is in addition to the Qantas Points and Status Credits the employee can earn as an individual Qantas Frequent Flyer.Similar to the Frequent Flyer program for individuals, companies can also earn points for purchases on the ground, ranging from office supplies to recruitment and telecommunications.In the air, eligible flights on partner airlines Emirates and American Airlines will also earn Qantas Points for the business. On the ground, so will making purchases at more than 40 non-airline retail partners.Qantas Group CEO Alan Joyce said the new program was designed to attract and reward small to medium-sized companies for doing business with Qantas and its partners.“Qantas Business Rewards works in much the same way as Frequent Flyer, with a mix of partners that reflect the kind of transactions small businesses make most often, including air travel.“We expect some companies will use the points they earn to reward employees, perhaps through incentive trips for high performers. Others will use them on flights to help reduce their overall travel costs,” said Joyce.