Sir Rod Stewart features in anti-plastic SodaStream ad campaignPosted By: Contributoron: November 14, 2018In: Beverage, Business, Environment, Industries, Marketing, Social Responsibility, Social responsibilityPrintEmailSodaStream has enlisted Sir Rod Stewart and Game of Thrones actor Thor Bjornsson for its latest campaign, which is focused on the global damage caused by single-use plastics.The video features a singing sea turtle – which is voiced by Stewart – calling on people to take responsibility and reduce plastic use.Taking place on an island of plastic waste, a choir of people and marine animals sing an extract from Ocean of Change, a song written for the campaign.SodaStream CEO Daniel Birnbaum said: “Plastic has become a pandemic threat with its impact upon human health still unknown, but with devastating environmental consequences to our oceans and marine life.“In this campaign, we wanted to give a voice to marine animals and, together with them, encourage people and corporations to switch from single-use plastic to reusable packaging.”Sir Rod Stewart said: “I have a great love for our oceans and marine life and was happy to lend my voice and support to this campaign. If it helps raise awareness and effect simple changes like switching to reusable bottles then I’m honoured to be a part of it.”The video has been launched alongside a new SodaStream website which encourages consumers to take a stand against single-use plastic.Birnbaum added: “While one reusable SodaStream bottle can save thousands of single-use plastic bottles, the world needs to change more than just its drinking habits to combat the global pollution hazard. We should all do our best to shift away from single-use plastic including straws, cups, bags and bottles. SodaStream hopes that this campaign will encourage many to make the change. It’s in our hands.”PepsiCo announced earlier this year it had secured a deal to acquire Israel-headquartered carbonated water machine maker SodaStream for $3.2 billion.Share with your network: Tags: PepsiCoSodaStreamsustainability
Month: July 2019
English Tea Shop updates brand identity alongside new packagingPosted By: Jules Scullyon: February 15, 2019In: Beverage, Industries, Packaging, Tea & CoffeePrintEmailEnglish Tea Shop has revealed a revitalised brand identity and new packaging, created by design and innovation agency Echo.The move sees the UK brand aim to create a consistent visual identity across the 55 countries it trades in.Echo’s designs tell English Tea Shop’s sustainability story through a new brand mark featuring the word ‘organic’, a mandala design celebrating sustainable ingredients, and a new teapot icon and in-pack illustrations highlighting the brand’s farm-to-cup story.Hand-drawn lettering of the brand mark has been refined to make it easier to read, while on-pack wording is tighter and more direct, with more emphasis on the ingredients. Each pack also features the strapline ‘Your Tea Loving Community’. English Tea Shop CEO Suranga Herath said: “Our brand has become synonymous with a taste and values that people want. We wanted to create a consistent visual identity across the globe, to help people recognise the products more easily, and during this process we’ve come to recognise that our farm-to-cup story is not simply an ethos we believe – it can become the unifying concept for the brand.”He added: “Our rebrand goes beyond revitalising our packaging; it changes how we communicate and connect with all our customers. Our commitment to celebrating communities from farm to cup is absolutely central to who we are as a company, so it was very important to us that this comes across in our packaging and communications. That’s what Echo have delivered here and we can’t wait to show our new look and feel to our customers around the world.”Nigel Ritchie, founding partner and creative director at Echo, added: “We chose those to reflect the Sri Lankan tradition of celebrating colour in all its glory. They build on strong established codes – for example, red for English breakfast tea, and dark blue for Earl Grey – adding bold combinations to highlight rich ingredient combinations. The wellness range features slightly lighter colouring, indicating the more delicate flavouring of the range.” Share with your network: Tags: English Tea ShopUK
Child migrants rest in one of the cages at a facility in McAllen, Texas, in this 17 June photograph provided by Immigration and Customs Enforcement.Photograph: AP Fri 20 Jul 2018 11.50 EDT This article is more than 1 year old This article is more than 1 year old Only 364 of more than 2,500 children back with parentsCourt has set deadline of 26 July for families to be reunited Share on Facebook A total of 364 of the more than 2,500 children separated from their parents in a US-Mexico border crackdown on illegal immigration have been reunited, officials disclosed in court late on Thursday, days before a reunification deadline. The government has six more days to comply with the reunification order by the US district judge Dana Sabraw, who summoned the government attorneys to appear in his San Diego courtroom on Friday to account for progress. Lawyers for US Immigration and Customs Enforcement had reported in a court filing late on Thursday that less than a fifth of the families with children aged five and older had been reunited since Sabraw’s order was issued more than three weeks ago. Share on Messenger Share via Email Share on Facebook Share on LinkedIn Reuters and Guardian staff Since you’re here… … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Trump administration hit with lawsuits over inhumane treatment of migrant detainees Share on Twitter news US immigration Topics Share on WhatsApp Shares469469 Support The Guardian Children were seized from their parents by US officials at the border as part of a broader “zero-tolerance” crackdown on illegal immigration by the administration of Donald Trump, sparking an international outcry. The president ordered the practice stopped on 20 June. Sabraw has used recent hearings to contest procedures that the government attorneys have said are meant to safeguard children in its custody, such as criminal checks of parents and DNA tests to ensure family relations. The government blamed those measures for missing a 10 July deadline to reunite children aged under five, although the administration said they have now all since been returned to their parents. The judge has accused the government of either acting in defiance of his order or lacking the resources to fix the mess it created. Sabraw said at a hearing on Monday he was reassured that the government was finally putting the emphasis on reuniting families over lengthy procedures aimed at combating human trafficking that the judge said did not apply. He may press the government about comments on Thursday by the homeland security secretary, Kirstjen Nielsen, suggesting she might differ on the emphasis placed on speedy reunifications, saying “we will not cut corners”. Read more Sign up to receive the top US stories every morning US immigration Share on Twitter Last modified on Fri 20 Jul 2018 13.54 EDT Share via Email Share on Pinterest Less than a fifth of children reunited with migrant parents as deadline looms It was unclear from the status report, filed as part of an American Civil Liberties Union lawsuit challenging parent-child separations at the border, exactly how many more reunifications were likely before the 26 July deadline. Nearly 850 parents have been interviewed and cleared for reunification so far but another 229 parents have been deemed ineligible because of criminal records, or because they “waived” reunification or for other reasons, the report said. The rest are pending review. The report also said more than 700 parents in question have final deportation orders, although Sabraw has barred the expulsion of those parents until at least a week after they regain their children so they have adequate time for legal counsel on their families’ best options. Reuse this content
Reuse this content John McCain opened Pandora’s box – Sarah Palin came out, but Trump was right behind her Share on WhatsApp Share via Email McCain’s running mate was the non-expert who represented ordinary people, who preached a kind of anti-intellectualism and ultimately a far-right anti-politics – it was all there in 2008 Share via Email Shares177177 McCain said later that he regretted appointing her instead of Joe Lieberman; in his final years, he took on Donald Trump and said he felt responsible for the parlous state of public discourse. His support for arming the Saudis and the bombing of Gaza – but his recognition too that Syria was being destroyed – leave a complex legacy to say the least.Yet, in the unleashing of Palin, a person proudly ignorant, who didn’t even know what she didn’t know, something in the American psyche was tapped into. Something primal. Politics began to detoriate. Remember those pictures of Palin with the blood of a bear she had killed literally on her hands? Pioneer woman. Ignoramus. Populist. The non-expert who represented ordinary people, who preached a kind of anti-intellectualism and ultimately a far-right anti-politics. It was all there in 2008. So McCain may have been personally decent, heroic, self-reflective and complex. But it was obvious even back then that many of his supporters were after something altogether different. Opinion Share on Facebook Share on Twitter John McCain and Sarah Palin.Photograph: Joshua Lott/Reuters Last modified on Tue 28 Aug 2018 06.48 EDT Just before Barack Obama first won the presidency, I was covering John McCain’s rallies in Kentucky. The people I met there convinced me that McCain might win, that this was no done deal. I was working with a writer who happened to be black – David Matthews – and at one rally we were pulled aside by a tall scary blonde man who seemed to have come straight from The Lodge in Twin Peaks. Did we want to meet the senator? Did we want to get up close and personal? We found ourselves seated very near McCain among the few Latino and black people who were also at the rally, so that the cameras could home in on what looked like “diverse” support.The crowd was largely white, of course, and it was the mention of Sarah Palin that really got them excited: “Drill, baby, drill,” they kept screaming. Palin, McCain’s running mate, had no time for environmental concerns and had promised offshore drilling for oil. Sarah Palin US politics @suzanne_moore Share on Messenger The writing was on the wall when John McCain unleashed Sarah Palin Share on Pinterest Suzanne Moore Topics … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. comment Contact author Since you’re here… Share on Facebook Read more Share on Twitter Support The Guardian Mon 27 Aug 2018 14.03 EDT US politics Share on LinkedIn Opinion
Share on Messenger Topics I think Morehouse having the courage to speak to issues of masculinity in today’s environment is importantDavid Thomas Thomas acknowledged that HBCUs mainly established after the civil war with the help of religious institutions like the Baptist and Methodist churches face added challenges in addressing issues of gender and sexuality because of opposition in black churches.“I can’t speak for all HBCUs, but we know in the black church there has largely been silence on this issue,” Thomas said. “I can imagine there may be people who would say, ‘Why would you even raise this?’ I say to those people we live in an era now where silence on these issues is actually not helpful.“For us, as a school for men, it’s important for us to set clear expectations about what that means. That’s what we’re trying to do with this policy.”In 2009, Morehouse updated its dress code, in part to address a handful of students who were wearing women’s clothing on campus. The following year, it held its first Gay Pride events. Morehouse offered its first LGBT course in 2013 and has a scholars program named for the civil and gay rights icon Bayard Rustin.Spelman College, an all-woman HBCU next door to Morehouse, adopted a transgender policy in 2017, and the first transgender woman graduated in 2018. Other HBCUs with transgender policies include Tuskegee University, Howard University, Florida A&M University, Southern University in Louisiana, North Carolina Central University and Morgan State University in Maryland. Move by alma mater of Martin Luther King Jr and Spike Lee marks major shift as universities adopt more welcoming LGBT policies Share on Twitter Share via Email US universities Share on Twitter Share via Email Share on WhatsApp Shares1,2201220 The country’s only all-male historically black college will begin admitting transgender men next year.Photograph: Mike Stewart/AP This article is more than 3 months old Atlanta This article is more than 3 months old Morehouse, in Atlanta, counts among its alumni the Rev Martin Luther King Jr, filmmaker Spike Lee and former Atlanta mayor Maynard Jackson. It bills itself as the “college of choice for black men” that has instilled leadership skills in generations of African American men.Leaders said its board of trustees approved the policy on Saturday.Transgender men will be allowed to enroll in 2020. Students who identify as women but were born male cannot enroll, however, and anyone who transitions from male to female will not be automatically eligible to receive a degree.Morehouse officials hailed the move as an important step toward a more inclusive campus, while affirming their mission to educate and develop men. Share on LinkedIn “I think Morehouse having the courage to speak to issues of masculinity in today’s environment is important,” said college president David Thomas. “For 152 years, the world has, in some way, seen Morehouse as the West Point of black male development.”More than 1,000 colleges and universities around the country have adopted some form of transgender policy, including about two dozen historically black colleges and universities (HBCUs). An increasing number of schools are updating admissions guidelines to ensure that transgender students have a welcoming experience, said Human Rights Commission spokeswoman Sarah McBride.“Young people are incredibly supportive of LGBT equality, including transgender,” McBride said. “Schools are responding in kind. In many ways, our college campuses look like the country we’ll have in 10 or 15 years. There are a lot of reasons for hope.”Morehouse becomes the first standalone all-male college in the US to adopt a transgender policy. There are only two other all-male colleges: Wabash College in Indiana and Hampden-Sydney College in Virginia. Minnesota’s St John’s University, which enrolls only men but shares a co-ed academic program with the College of St Benedict, also has a transgender policy.Morehouse has had challenges around LGBT issues, most notably a 2002 attack on a 19-year-old student accused of beating a fellow student with a baseball bat who he mistakenly thought was making a sexual advance. Gregory Love’s skull was fractured in the beating. Aaron Price was found guilty of assault and initially sentenced to 10 years in prison.The incident was widely seen as reflective of a larger and pervasive attitude toward the LGBT community among African Americans. LGBT rights Share on Facebook Associated Press in Atlanta Read more All-male historically black Morehouse College will admit transgender men … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Transgender Last modified on Sat 13 Apr 2019 14.52 EDT Support The Guardian US universities The only all-male historically black college in the US will begin admitting transgender men next year, a major shift at a time when higher education institutions around the nation are adopting more welcoming policies toward LGBT students. news Trans troops return to era of ‘don’t ask, don’t tell’ as Trump policy takes effect Bayard Rustin: the gay black pacifist at the heart of the March on Washington Share on Facebook Since you’re here… Reuse this content Read more Share on Pinterest Race Georgia Sat 13 Apr 2019 14.17 EDT
Image Source: AbleData.comPeople with physical disabilities may have difficulty doing tasks that many of us don’t even think about. For example, a person with limited hand or arm movement capability could benefit from an assistive technology that allows them to play card games. This Triangular Card Holder from Sight Connection could help them.The 4-Piece Triangular Card Holder is a set of playing card holders designed for use by children and adults with fine motor and grasping disabilities or arthritis. These triangle-shaped card holders make it easy for the user to hold large amounts of cards. The holders can be held in the hand by the user or set on the table using the flat bottom of the card holder. Each holder consists of two plastic disks with a built-in spring to hold them in place. The holder is available in red, blue, yellow, and white.It is sold in packages of 4 holders. Price:You can learn more about this piece of assistive technology at AbleData.com. Share this…TwitterFacebookPinterestLinkedInEmailPrint Related4-Piece Triangular Card HolderJune 6, 2013In “Products and Devices”Drop the Batteries: Low-tech Aids for Daily LivingNovember 4, 2009In “Loan Library”Hands and Feet MarkersMay 8, 2013In “Products and Devices”
Lifetime warrantyVisual Blood Pressure GuideAudio function available in English or SpanishHigh-contrast backlit screenAnd more Podcast: Play in new window | Download319-3-22-19 HealthSmart Talking Blood Pressure Meter Do you or a loved one have high blood pressure? If you’re looking for a way to monitor your numbers outside of the doctor’s office, check out the HealthSmart Talking Blood Pressure Meter. With the HealthSmart Talking Blood Pressure Meter, users can accurately track their blood pressure numbers and have previous readings stored as well. The memory storage holds up to 120 readings. Other features of this blood pressure meter include: Hey there! Welcome to Accessibility Minute, your weekly look at Assistive Technology, those clever tools and devices designed to help people who have difficulties with vision, mobility, hearing or other special needs! Visit LiveHealthSmart.com to learn more!For more information, to read our blog, or to drop us a line, visit EasterSealsTech.com. That was your Accessibility Minute for this week! I’m Laura Medcalf with the INDATA Project at Easterseals Crossroads, in Indiana.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedTake Your Health Seriously with the Talking Blood Pressure MeterMarch 5, 2019In “Aging in Place”AM092 – Assistive Technology for DiabetesMarch 1, 2013In “Accessibility Minute”10 accessible gift ideas for friends or family who are blind or visually impairedNovember 19, 2014In “Products and Devices”
Click here to learn more about Humanware products. Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedBrailleNote Touch 32 PlusMay 29, 2019Similar postMonday Tech Tip: Braille Note Touch from HumanwareAugust 15, 2016In “Tech Tips”Monday Tech Tip: Juliet 120 Braille EmbosserApril 1, 2019Similar post Peter Tucic, Brand Ambassador of Blindness Products at Humanware, shows us the Braille Note Touch Plus. Check it out here:
Adobe to Power Yes Marketing’s Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective and Existing CustomersYes Marketing announced that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will benefit from white glove agency, implementation and program management services from Yes Marketing paired with the advanced capabilities of Adobe Campaign, the industry’s leading cross-channel campaign management offering for B2C marketers, part of Adobe Marketing Cloud in Adobe Experience Cloud.Together, Adobe and Yes Marketing deliver:A world-class technology solution that allows brands to scale the management, personalization, optimization and orchestration of their campaigns and customer journeys.Best in class services offered by their experienced strategy, creative, analytics, program management, production and technology implementation teamsA comprehensive technology roadmap that offers advanced functionalities like AI, machine learning, omnichannel journey building and superior content management.Unmatched marketing efficiency achieved by reducing program complexity through custom service options that address each client’s unique needsExpert program support through outstanding strategic guidance, dependable technology, and experienced supportRobust point solutions like Yes Marketing’s deliverability service, data assets and Customer Generator that help brands supplement and optimize their multichannel marketing programsMarketing Technology News: Law Firm Press – Video Press Release Solution Aimed At Revolutionizing How Law Firm Press Release Works“Our relationship with Adobe is a major milestone in Yes Marketing’s evolution as a service and technology provider,” said Jim Sturm, president at Yes Marketing. “This step, like everything we do, is informed by our clients’ needs and we are confident that Adobe’s excellent technology suite and our outstanding service offerings will reaffirm our position as our clients’ trusted advisors across channels, technologies and vendors. Our mission continues to be to help brands get more consumers to ‘yes’ through the unique combination of marketing services, robust data and advanced technology.”The collaboration between Adobe and Yes Marketing will provide hundreds of B2C brands across the retail, financial services, healthcare, and travel & hospitality verticals with end-to-end solutions to execute on their vision and achieve their business objectives with unmatched technical and service support from the leaders in the industry.Marketing Technology News: Rising Star in Digital Telco Market Calls on Oracle“Leveraging rich customer data to inform personalized engagement is core to Customer Experience Management (CXM) and business success,” said Aseem Chandra, senior vice president, Strategic Marketing, Adobe Experience Cloud. “The combination of Adobe and Yes Marketing empowers organizations to excel in CXM, putting industry-leading technologies, together with services, in the hands of marketers.”Marketing Technology News: Uberall Study: Over 20% Using Voice Search Every Week Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management Services PRNewswireMay 17, 2019, 6:50 pmMay 17, 2019 Adobe Experience CloudB2C brandscustomer experience managementmarketing cloudMarketing TechnologyNewsYes Marketing Previous ArticleAtos recognized as official Microsoft Mixed Reality PartnerNext ArticleNikon Video Contest Challenges Creators To “Follow Your Passion” For A Chance To Win $25,000 And A Nikon Z 6 Filmmaker’s Kit
McDonald’s Expanded Role Will See Him Continue to Push Xero’s Core Accounting Products to the Next LevelXero, the global small business platform, has appointed Jamie McDonald as Executive General Manager Product, Accounting and Global Services. This role will see him lead the development of the core accounting tools that more than 1.8 million subscribers use every day.McDonald will also continue as co-CEO of Hubdoc, which joined the Xero family in August 2018.McDonald’s expanded role will see him lead the continued improvement of Xero’s core accounting products for small businesses, including Xero Mobile. Bringing his deep customer understanding and expertise in data automation from Hubdoc, McDonald will lead Xero’s mission of allowing business owners and their advisors to focus on the work that really matters, instead of being tied-up by admin tasks. This will be achieved by ensuring that automation and intelligence are a core focus of every Xero product.Marketing Technology News: Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot Management“We’re thrilled to have a product leader of Jamie McDonald’s calibre driving such a crucial part of our business,” said Anna Curzon, Chief Product and Partner Officer at Xero. “His knowledge and experience is invaluable in accelerating our ability to unleash the power of AI and ML for small businesses, accountants and bookkeepers. Intelligent automation will unlock trillions of insights from the information small businesses need most, and provide more accurate information to owners and advisors so they can confidently make decisions about how to run, grow and operate their business.”McDonald’s appointment is the next step in the evolution of Xero’s work with Hubdoc and ensures the teams will work closely together to streamline and seamlessly connect small businesses with their financial data on the Xero platform.Marketing Technology News: RedPoint Announces Digital Acquisition Platform for Targeted Ad ExperiencesJamie McDonald, Executive General Manager, Product, Accounting and Global Services, said: “I’m excited to be taking on this role to continue our work in harnessing the power of artificial intelligence and machine learning for the benefit of Xero customers around the globe. We have an extremely talented team of Xeros working on a once-in-a-generation software opportunity. Being a part of bringing our teams together to deliver on that vision is thrilling.”The Hubdoc go-to-market teams will continue to report to Jamie Shulman, the co-CEO of Hubdoc.Marketing Technology News: SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data Earnings Xero Appoints Hubdoc Co-founder Jamie McDonald to lead Accounting and Global Services PRNewswireJune 11, 2019, 1:28 pmJune 11, 2019 AI and MLJamie McDonaldMarketing Technology NewsNewssmall business platformXero Previous ArticleCommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and OperationsNext ArticleBidtellect’s Answer for Growing Advertiser Demand is Major Infrastructure Environment Overhaul
Percolate Ushers in Next Wave of Content Marketing Innovation With Ecosystem Approach PRNewswireMay 7, 2019, 11:59 amMay 7, 2019 On the Heels of Recent Financing, Percolate Unveils Its New Developer Platform and Partner Program at the Siriusdecisions 2019 SummitPercolate, the premier enterprise content marketing platform, announced the industry’s first developer platform for content marketing, which enables innovative digital experiences through seamless integrations with other tools and systems.The Percolate Developer Platform (available Fall 2019) is purpose-built to be the base of operations for a marketer’s entire content ecosystem: the place that connects the plans, workflows, assets, and activities of global, enterprise marketing initiatives. Percolate is leading the charge when it comes to enabling marketers to create their own content marketing applications — custom fit to each individual company’s needs. With the new tools and capabilities that Percolate is releasing, both in-house marketing technologists and key partners can develop and release custom applications for their users more quickly. This allows Percolate’s customers to integrate the unique business workflows of diverse and complex marketing teams across functions, regions and business units to gain more control.Marketing Technology News: Video Conferencing Equipment Supplier, IVCi, Lists and Explains How Small Businesses Can Benefit from Video Conferencing“Percolate’s Developer Platform and best-in-class integrations ensure that our customers benefit from the power of a broader ecosystem — which is exactly where the marketing industry is headed,” said Randy Wootton, CEO of Percolate. “Our open platform is the base of operations where all the pieces of a company’s content strategy come together and are crafted into shippable campaigns.”Percolate is also unveiling a new Partner Program as part of its shift from a proprietary platform to a more “open” ecosystem capability. The program includes partners who will be building best of breed integrations with Percolate to address adjacent functions including budgeting, business intelligence, and sales enablement, partners who will be helping to sell Percolate as Channel Partners, and partners who will be working with customers to integrate Percolate into established stacks. The first set of launch Partners include such industry leaders as Allocadia, Seismic, HighSpot, Showpad, Hive9, Outfit, and BigTinCan.Marketing Technology News: DirectLync Shakes Up Small Business Marketing with New Digital Marketing Platform“Connecting marketing plans to investments to activities is something every organization needs to solve. Our integration with Percolate enables marketing teams to better align content strategies with overarching marketing goals and investments, so they have a clear understanding of what’s working and why,” said Katherine Berry, Chief Product Officer at Allocadia. “This enables companies to improve the performance of their content and measure return on strategy.”Marketing Technology News: eSentire Report: Volume of UK Cyber Attacks Increased by Over 140 Percent in 2018 Content Marketing PlatformMarketing TechnologyNewsPercolatePercolate Developer PlatformRandy Wootton Previous ArticleNew Survey Reveals FinancialForce Is Top Installed Professional Services Automation PlatformNext ArticleJust 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social
Development Allows Online Service and e-Commerce Businesses of All Sizes and Budgets to Automate Customer Service and Cut Support CostsAnswerDash, a leading provider of self-service support solutions for customers such as Moo, Lenox, and Sennheiser, has announced the release of a new, streamlined AI-powered self-service tool called AnswerDash Lite. This latest version of the company’s AI-powered Q&A software offers a more compact support solution that will help SMBs automate operations, deflect tickets, and reduce their number of support agents while improving their customer service experiences.Marketing Technology News: Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online ShoppingOf the launch, Don Davidge, CEO of AnswerDash, states, “At AnswerDash, we are constantly striving to provide all businesses with self-service experiences that are useful, personalized, easy, and intuitive for everyone involved. AnswerDash Lite helps us open up this capability to more customers than ever before, allowing companies with smaller budgets or technological capacities to take advantage of the latest AI-powered self-service tools – and we couldn’t be more excited.”“We launched AnswerDash Lite on our Crutcheze website and noticed an immediate drop in our tier 1 support contacts,” states Chris Hotz, CEO of Crutcheze. “Now when our customers have a question and initiate a support ticket, AnswerDash Lite automatically jumps in and proactively suggests answers to their query or if needed, seamlessly routes the ticket to our agents.”Marketing Technology News: PROS Launches Sales Agreement Management to Streamline Selling in Digital EraAnswerDash Lite integrates and automatically leverages content from the leading 3rd party knowledge bases into the tool, or alternatively serves as a knowledge base. It works by using natural language processing (NLP) and keyword search to create a smart form of search that businesses can overlay on any or all of the pages of their website. AnswerDash Lite helps companies answer their customers’ “tier 1” questions – the simple, repetitive, impersonal questions – thereby deflecting support tickets by 30% or more. This frees up the agents’ time to focus on more complex tasks and improves both user experience and the efficiency of their help centers.Marketing Technology News: Agency Veteran Joao Machado Joins as Sabio’s SVP of Product Marketing AnswerDash Unveils AnswerDash Lite For Website Support Ticket Reduction and Improved Customer Experience PRNewswireJune 12, 2019, 4:42 pmJune 12, 2019 AnswerDashcustomer experienceDon DavidgeNews Previous ArticleTechSee Releases Results of Study on Visual Assistance’s Impact on Customer Service KPIsNext ArticleUK Companies Face Boycotts for Slow Customer Service
Future revenue mix of most of the global companies is going to change soon. One of the major driving factors would be the revenue shift of the clients that will push them to adopt innovative solutions relevant to the constantly evolving requirements. Companies who are preparing for their clients’ future revenue shift will ride the tide, while others might find it challenging to sustain. Salesforce has taken a similar strategic initiative to acquire Tableau recently, which might be primarily driven by future revenue shift of its clients.Marketing Technology News: Shuttlerock Expands European Presence to Paris MARKETSANDMARKETS VIEWPOINTSalesforce has a decent hold of marketing and sales functions of many organizations; however, in view of connected ecosystem now, these functions have started talking to other horizontals within the organization. This is where the complexities come into play as you need to be thoroughly aware of the clients’ critical operations that drive their business. For instance, future revenue of a healthcare company would be driven by connected imaging and diagnostics, e-Prescribing, precision medicine, remote patient monitoring, and digital diabetes management. Unless you are aware of the revenue impact of these streams on your client, it will be difficult for you to tailor your solutions as per your clients’ future needs. The combined opportunity of above use cases for the healthcare sector is more than USD 50 billion by 2023; hence, it becomes imperative for a company like Salesforce to estimate the unknown impact of its clients’ changing revenue mix on its own revenue.The decision to buy Tableau could prove to be fruitful provided Salesforce understands new Tableau clients and new use cases of existing Salesforce clients where it can do the cross-sell.Shekeb Naim, Associate Director – ICT Research & Consulting at MarketsandMarkets™ quotes “If Salesforce can customize its solutions as per the changing client’s revenue mix in view of connected ecosystem, 20-25% of its revenue target of USD 26-28 billion by 2023 could be achieved by the synergy created through Tableau acquisition.”Marketing Technology News: Tata Elxsi is a Certified Widevine Partner, Selected as the System Integrator for Google Widevine CAS solutions Marketing TechnologyMarketsandMarketsNewsSalesforceTableau Previous ArticleFour Ways To Measure The Always-On ConsumerNext ArticleExperience Innovations with SIGN CHINA 2019 in Shanghai Salesforce Acquisition of Tableau can Spike its Revenue, Provided it Prepares for its Clients’ Revenue Shift – a Recent Analysis by MarketsandMarkets™ PRNewswireJune 17, 2019, 3:35 pmJune 17, 2019 Salesforce, primarily known to us as a Customer Relationship Management (CRM) solution provider, is one of the leading players in areas such as sales automation, lead intelligence, and customer experience management which have paid them well in the past; however, Salesforce also understands these are not going to help in the future revenue growth. This is evident from the fact that on one hand its revenue has grown from USD 5.3 billion in 2015 to USD 13.2 billion in 2019 at a CAGR of 25%, while on the other hand the revenue of Sales Cloud has witnessed a relatively sluggish growth of 13% dropping its share of total revenue from 45% in 2015 to 30% in 2019 (Source: Salesforce Annual Report). While the revenue generated by the other streams such as Marketing Cloud has been promising, there was an urgent need to continue the momentum by tapping new clients and new use cases. Acquisition of Tableau may serve the purpose, but it is not as simple as it sounds.Marketing Technology News: Waze and Arrive Unveil Enhanced Trip Planner for Stadiums and Venues Use Cases Disrupting Future Revenue Mix Of Salesforce’s Clients Will Have An Impact On Salesforce
Bhartiya Janata PartyBJPcentral-gujarat-lok-sabha-elections-2019gujarat-lok-sabha-elections-2019 First Published: April 22, 2019, 8:21 PM IST Vadodara had been the bastion of Bhartiya Janata Party (BJP) for many years since the creation of the party. The party is holding the seat for the five straight consecutive terms of Lok Sabha elections since 1998.In 2014, Prime Minister Narendra Modi himself had won the seat with a huge margin of 49.1% votes (5,70,128 votes) over the Congress candidate Madhusudan Mistry. Later, Modi vacated the seat as he also won the Varanasi constituency in the same election. The by-elections were held in Vadodara in 2014 after LS polls. BJP again won the mandate with a huge margin of about 45% votes. The BJP candidate, Ranjanben Bhatt, defeated Narendra Rawat who was fielded by Congress.The two factors—urban and upper caste voters—always play a pivotal role in BJPs voting arithmetic. The population distribution across the constituency suggests that almost 80% of the voters live in the urban areas while just the remaining 20% reside in the rural region. Also, the percentage of minority votes is less than 10% here. All the seven assembly constituencies—Savli, Waghodia, Vadodara city, Manjalpur, Sayajigunj, Akota, and Raopura—are currently held by BJP. This gives them an edge over the other opponents.This time around, Prashant Patel of Congress will lock the horns with sitting MP Ranjanben Bhatt. She had been a member of various parliamentary committees over the last five years while she served as an MP. She is also a member of the standing committee on industry since October 2016.Congress’ best chance against the BJP in the last two decades came in 2004 when Satyajit Gaekwad from the erstwhile royal family of Vadodara lost to Jayaben Thakkar by a narrow margin of 6,603 votes. Gaekwad had won the seat by a margin of just 17 votes against Jitendra Sukhadia in 1996. The population of the LS seat is 23,11,929. Of these, the eligible voters were 16,38,321 in 2014 Lok Sabha polls. The voter turnout was 70.9% in the constituency in 2014 elections.All 26 Lok Sabha seats in Gujarat will go to polls on April 23 and the results will be declared on May 23.
In Apple’s Q3 2018 earnings report, the company revealed that unit sales of both the iPad and the iPhone were almost identical to last year at this time. Sequentially, iPhone sales revenue and unit sales took a real dip – which is pretty standard for this time of year. Let’s compare this quarter’s hardware sales data to last year’s at this time and see what we make of it. Story TimelineApple launches free repairs for devices damaged in Japan’s floodsHow did OnePlus just beat Apple and Samsung?Apple reveals best June quarter ever with $53 billion in revenue2018 Mazda6 gets Apple CarPlay and Android Auto iPhone in Q3 2018This year Q3 compared to Q2 saw iPhone unit sales go down 21% and revenue from iPhone go down 21% as well. This same quarter compared to its own Q2 saw iPhone unit sales go down 19% and revenue down 25%. So while Apple’s iPhone unit sales sequentially are lower than they were sequentially last year at this time, they’re going down a comparatively smaller amount – just barely, but still. ALSO: iPhone unit sales growth reached ZERO percent in 2016 – That happened!Year/year change for iPhone unit sales in Q3 2017 were up 2% with revenue up 3%. In 2018 this same quarter, year/year change for iPhone unit sales were up just 1%, but revenue was up a whopping 20%. Almost as if increasing the price of the iPhone in general made slightly fewer people buy iPhones than the same quarter’s year/year change last year, but that the iPhones still bought provided Apple with more revenue overall. In fact in Q3 2017, Apple sold 41,026,000 iPhones for a revenue of $24,846,000,000 (that’s over $24-billion USD). This most recent Q3, 2018, Apple sold 41,300,000 iPhones for a revenue of $29,906,000,000. That, again, is a year-over-year change of 1% (positive growth) in the number of iPhones sold, with a positive growth of 20% for revenue. That’s intense.iPad in Q3 2018The iPad saw the same amount of unit sales increase year-over-year with 1%. That was 11,424,000 units sold in Q3 2017, and 11,553,000 units sold in Q3 2018. Not too shabby, right? But here, revenue didn’t do quite the jump it did with iPhone. Here revenue went down 5% year-over-year.Also on Q3 2017, Apple saw unit sales of the iPad go up 28% and revenue go up 28% sequentially (compared to Q2 of the same year). In 2018, Q3 iPad unit sales compared sequentially went up 27% while revenue went up 15%. In this case we can see that unit sales are almost identical, which means whatever Apple’s doing to transition between Q2 and Q3 probably stayed largely the same. At the same time, it may just have been that people’ve begun buying cheaper iPads in general, as revenue didn’t go up quite as heartily these 2018 quarters as they did in 2017. Maybe the iPad Pro craze is over? That’d be so very sad, so very sad indeed.
Story TimelineiPhone X’s Face ID demo fail was security not screwupiPhones are being unlocked with dead fingersGrayKey: The best iPhone unlocker is now in the hands of policeiOS 11.4 USB Restricted Mode will give police a headache The issue of law enforcement and their need to unlock someone’s smartphone is a complicated one, both technically and ethically. It turns out Apple’s Face ID devices, like the iPhone X and iPhone XS, are only making this more difficult. A new leak has revealed that a forensics company is teaching police to not look at the screens of suspects’ iPhones with Face ID, in turn ensuring they get as many chances as possible to unlock the device. Face ID works like this: users have five attempts to glance at the facial recognition cameras on the front of the iPhone in order to unlock it. If those attempts fail, either because the user just wasn’t correctly recognized or because it was not the actual owner, Face ID is disabled and the device requires a passcode to be typed in to unlock. As detailed by Motherboard, a leaked presentation slide from Elcomsoft reveals that the forensics company is teaching these steps to law enforcement across the US, explaining that if officers look at a Face ID iPhone’s screen too many times it can use up the five unlock attempts. “This is quite simple. Passcode is required after five unsuccessful attempts to match a face,” Elcomsoft CEO Vladimir Katalov told Motherboard. “So by looking into suspect’s phone, [the] investigator immediately lose one of [the] attempts.”The Fifth Amendment protects suspects from being forced into giving up their passcode to unlock a device, but biometric security systems, like Face ID and fingerprint sensors, don’t fall under that protection, and can be legally used as ways to gain access. Earlier this year, an FBI investigation saw the first instance of a suspect forced to unlock their iPhone X with a Face ID scan.Until they become more familiar with the security systems on the latest smartphones, officers will need to take more precautions when handling suspects’ devices.SOURCE Motherboard
For one, LG will open the new year with a mid-range phone, not its premium flagship. That will be the LG Q9, which will be powered by a Qualcomm Snapdragon 660, not the company’s latest “high-end” (really mid-range) platform. It’ll have 4 GB of RAM and a large 6.1-inch screen believed to have a notch.LG’s real flagship, the LG G8, isn’t expected until March. But while it will be its nominal flagship, it won’t be its most interesting that year. 2019 will most likely be marked by two separate trends: 5G and foldable screens. And LG isn’t in a rush to put out either.LG’s first 5G-capable handset will come by April or May and won’t be part of the G series, a company senior official reportedly said. Given the timing, it’s unlikely to be part of the V line either and could be an entirely new letter. It’s not in a hurry to adopt this technology probably because it knows 5G isn’t going to spread that fast anyway.AdChoices广告It’s even less hurried to put out a foldable phone, which could be as late as Q3 of 2019. Unlike Samsung and Huawei, LG isn’t interested in being first but in getting things right. Considering some of the problems its phones are experiencing, from OLED display issues to bootloops, it definitely needs to do so. It may not sound like it, but LG’s mobile business is actually in danger. It has been failing to make profits for quarters straight and has recently changed mobile business heads. With new leadership, the company is expected to quickly turn around and revamp its strategy and its portfolio. But based on reports of the company’s roadmap for 2019, it might not be as quick as some would hope it to be.
The electric vehicle rollout will be part of Lyft’s Green Cities Initiative. The company says it has received feedback from customers who want the ability to request a more sustainable transportation offering, and this rollout is part of Lyft’s effort to provide for them. Green Mode is now live in Seattle.When users select Green Mode in the Lyft app, they’ll see the price for a ride in an electric or hybrid vehicle, which appears on the in-app map as a green, instead of purple, car icon. Lyft plans to introduce the feature into additional cities in the future as it makes more electric vehicles available in these destinations.The company hasn’t said which other parts of the United States are in the pipeline to get access to Green Mode, nor when we can expect to see the next city on the list get support. All electric vehicles on Lyft’s platform will be charged using renewable energy, according to the company.In addition, Lyft has expanded its Express Drive rental program to include electric vehicles. Drivers can rent an EV under this program and use it to drive riders around in their city, doing so with insurance, standard maintenance, and unlimited miles. The weekly rental rate will include unlimited charging for now, reducing costs compared to gas-powered cars. Lyft plans to deploy thousands of electric vehicles on its platform this year, and users will have the ability to specifically request them in a new Green Mode. The request option will require the rider to be picked up in an electric or hybrid vehicle, giving them a greener option for their daily trips. The new mode will join Lyft’s scooter offerings and renewable electricity effort. Story TimelineLyft adds default tipping and ratings to improve driver experienceLyft Grocery Access Program brings discounted rides to grocery storesLyft will soon let users rent Segway’s durable new electric scooters
YouTube is once again on the hot seat after no small amount of advertisers pulling out over problems related to minors. Given the PR and monetary consequences of such lapses, the video hosting giant has had no choice but to take drastic action, some of which will probably inconvenience some YouTube creators. Of course, many will argue that such “fixes” wouldn’t have been necessary had YouTube been doing its job properly in the first place. Two events incidents were revealed this month that put YouTube’s system for protecting minors into question. The first was the discovery of predatory comments in videos that featured minors, allowing pedophiles to circumvent systems YouTube has in place in uploading videos that targeted such an audience.YouTube’s solution is to, at least for now, disable comments for “tens of millions” of videos that featured young minors, with older minors following in the next few months. Accounts that have left predatory comments have been suspended as well. It is also developing a new classifier which will identify and remove such comments which YouTube assures won’t affect monetization.The comment ban won’t be forever and won’t be for everyone. YouTube knows that comments are an important part of its community. It will be working with a select few creators to have comments on their videos re-enabled but those will be required to actively moderate each and every comment that comes in.AdChoices广告A more recent scandal that rocked YouTube was the discovery of modified videos targeted at kids that had short splices of content that encouraged suicide. Those have been removed as per YouTube’s guidelines and it asks users to continue flagging such videos. The problem with this system, however, is that the damage may have already been done once a child is exposed to the content.